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Research Awards Winners – Advertising Effectiveness and Cross-device Measurement

Industry, Enterprise and Innovation - Webinars
Date: Tuesday, 19 September 2017 15:00

Venue: Webinar

Join this webinar to gain insight into best practice in advertising effectiveness and cross-device measurement

Register here

This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

This complimentary webinar will share winning case studies of the Brand Advertising Effectiveness, Advertising Solutions, Research and Data Innovation and Consumer Devices categories.

The winning case studies to be presented are:

  • Brand Advertising Effectiveness winner – KMB BrandLift: Oath, Cadbury Buttons ‘Memory Lane’, Oath and Millward Brown
  • Audience Measurement winner – gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry, Gemius
  • Advertising Solutions and Research and Data Innovation winner – The X that changes the Media World, Publicis Media
  • Consumer Devices winner – Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement), Mediametrie

 

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All Dates


  • Tuesday, 19 September 2017 15:00

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