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The Red Flag moment - Stopping an issue from becoming a crisis

Institutional and Political Issues
Date: Thursday, 21 September 2017

Venue: Brussels  |  City: Brussels, Belgium

Every business or organisation has ‘issues’ - risks, sensitivities and other potential exposures - which if left unattended can develop into a full blown crisis. But horizon scanning and early intervention - at the ‘Red Flag moment’ - is an essential part of managing risk and avoiding crisis. This session will look at how organisation can take a step back from the day-to-day to plan for the issue on the horizon, and how they can build the integrated campaigns necessary to avoid potentially significant business impacts. impacts. Using examples from global campaigns which Red Flag conceived and executed, we will show how integrated communications can not only avert potentially massive crises, but even turn crisis into opportunity

 

The Yellow Academy is a series of 7 workshops on EU Lobbying and Communication with a strong focus on case studies. The key concept of these sessions is to focus on sharing the latest trends in communication and lobbying and to illustrate them with concrete examples in order to generate interaction between participants.

Trainers have been selected from among the best consultancies in Brussels in order to spark vibrant interactions. Participants are EurActiv’s communication partners coming from trade associations, corporates, NGOs, political parties or think tanks.

The Yellow Academy is the natural evolution of the EU Federation Knowledge Programme, EurActiv’s flagship training platform for trade associations. For the past 6 years, this programme delivered high level trainings on EU Lobbying and Communication.

 

2017 Programme: click here to see the full version.

Participation is free and is open to all EurActiv members. To learn more or to register, please contact Kristina Lecloux at This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it. or +32 (0)2 788 36 91.

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  • Thursday, 21 September 2017

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