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JEF Brussels- Branding the EU through Social Media Workshop

Communication and Media
Date: Wednesday, 14 February 2018 19:00 - 21:00

Venue: Bureau International Jeunesse  |  City: Brussel, Belgium

How to make people in love with Europe (again)? The hands-on workshop "Branding the EU through social media" will teach you how to shoot like Cupid and hit your target audience with the perfect message. During the workshop, some myths surrounding social media will be dispelled. Instead, the focus of the training will lie on how to repair the disconnection between online and offline communication. The participants will learn how to counter negative coverage about the EU and create a positive narrative with the use of empathic communication.

Oh yes, and no need to cancel your Valentine’s date. Bring your boy- and girlfriend along. Because… what’s more romantic than a social media training in the early evening? 

Laurens Soenen is currently working as social media manager at the Belgian Ministry of Foreign Affairs. He is an expert in discourse analysis and strategic communication. Laurens has a Master in Multilingual Communication from the University in Leuven, and a Master in European Interdisciplinary Studies from the College of Europe. During his studies he has also been working as freelance journalist for the Belgian youth press agency StampMedia.

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All Dates


  • Wednesday, 14 February 2018 19:00 - 21:00

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