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Date : Sunday, 19 August 2018
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USA TRAVEL MARKET WEBINAR - PARTNERSHIPS IN EUROPEAN TOURISM

Industry, Enterprise and Innovation - Webinars
Date: Thursday, 01 March 2018 14:30

Venue: Online/Webinar

This webinar focuses on the USA market; providing market insights, case studies, and best practice. This will provide background and practical information for candidates looking to join the Partnerships in European Tourism events in 2018-19.

Moderator: John Boulding

John Boulding is a business leader, travel industry adviser and founder of 'TravLinkSolutions' and 'The TravellingMan'. He has 28 years’ experience as a CEO in private and public companies, including two decades as global CEO of Insight Vacations, a major tour operator within The Travel Corporation group.

Agenda:

Research Presentation, Market Snapshot on the USA Travel Market | Olivier Henry-Biabaud, Founder & CEO, TCI Research

Case Studies:

  • ‘The Value of Travel for the US Market’ | Rick Steves, Rick Steves’ Europe
  • Sensitivities of the US Market | Carl C. Risch, Assistant Secretary of State for Consular Affairs, US State Department
  • Adapting your product to the US market
  • Creating diverse European product for the multi-generational US market | Jennifer Tombaugh, President, Tauck
  • Niche product and benefits of customisation for US groups market | Adele Youngs, Owner, Live Travel and Tours
  • Keeping Europe Relevant to the Repeat American Traveller Terry Dale, USTOA

Q&A Session

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All Dates


  • Thursday, 01 March 2018 14:30

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