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Storytelling: spotting and writing a good story. Getting people to listen

Communication and Media
Date: Wednesday, 21 March 2018

Venue: COST premises, contact organisers for details  |  City: Brussels, Belgium

COST Academy present a one day training session in Brussels, Belgium on 'Storytelling: spotting and writing a good story. Getting people to listen'

The aim of this course is to train delegates in how to communicate their stories to a range of non-specialist audiences, including policymakers, industry and the media. It involves a mixture of theory and practice, with delegates producing a written piece of communication, in the form of a draft press release about their COST Action, over the course of the day, as well as an “elevator pitch”.

Key learning outcomes include:

•  Motivations for communication, and how this dictates strategy

•  Key principles of writing about science for non-specialists

•  How to identify and engage with your audience

•  Communicating with policymakers and industry

•  What journalists look for in a story and what makes something newsworthy

•  How the media work and how to each them

•  How different media outlets cater for different audiences and ”angle” or frame their stories accordingly

•  Best practice in science communication: how to reduce the risk of misreporting / distortion

Event type: invitation only 





Brussels, Belgium




All Dates

  • Wednesday, 21 March 2018

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